The First Bite is The Deepest — #CBP002
The psychology of first impression and how it can impact your creative business
Today's Creative Plan
Creative Inspiration: The First Bite Is the Deepest
Creative Insight: Unlock the Power of Interactive Video Ads for Your Business
Creative Idea: Ego Has No Place In a Creative Business
Creative Resource: How to Create a Side Hustle
So let's dive in and get started!
The First Bite Is the Deepest
You've just started your own creative business and you're eager to show off your work to potential clients. You've put together an amazing portfolio and you've even built a website to showcase your creative work.
But when your potential client comes to visit, they barely glance at your portfolio before they leave. They don't seem impressed and you can't help but wonder what went wrong. And you’re disappointed.
As a creative entrepreneur, I've been in this situation before. I thought I had done everything right, but my first impression wasn't making the impact I had hoped for. It was then that I realized the importance of understanding the psychology of first impressions and how they can impact the success of my business.
Through my own experience and research, I've learned that first impressions are incredibly powerful and that our brains process information in a way that is called "thin-slicing" which means that we make judgments about people and businesses based on very limited information. So, it's important to be aware of the message you're sending and that it aligns with the values and mission of your creative business.
It's important to be aware of the message you're sending and that it aligns with the values and mission of your creative business.
In my case, I had focused on creating the most beautiful and intricate website designs, but I soon realized that my clients were more interested in how my designs would help them bring in more leads.
So I shifted my focus to creating designs that were functional and effective, rather than just beautiful. And it made a huge difference in the success of my business.
The lesson to be learned here is that as a creative entrepreneur, it's important to understand the psychology of first impressions and how they can impact your success.
Always ensure you're aware of the message you're sending and that it aligns with the values and mission of your business. It's not just about how beautiful your creative work is, but also how it can help your clients achieve their goals.
Unlock the Power of Interactive Video Ads for Your Business
For your business marketing, an article in The Drum discusses the growing trend of interactive video ads in the creative industry. They can include features such as interactive buttons, clickable hotspots, advanced gamification, and fade-in text, and are designed with your clients in mind, enabling them to become more involved in the story and select their own unique experiences.
These ads are a powerful tool that can help improve your brand awareness and drive your brand recall, increase your conversion rates or the chances of a second engagement, and create a more interactive and memorable experience for your target audience.
Stay ahead of the creative business game with my highly curated emails. Don't miss out on any issues. Join here:
Ego Has No Place In a Creative Business
A huge ego can be detrimental to your creative business in a number of ways. First and foremost, it can prevent you from being open to constructive criticism and feedback, which is crucial for growth and improvement. It can also make it difficult for you to adapt, evolve, and progress because you're too focused on being "the best."
Additionally, a huge ego can make it difficult to build strong, lasting relationships with your clients and can harm your reputation in the industry. In fact, a big ego can harm your creative business in multiple ways and it's important to keep it in check. It's essential to always be open to feedback, to be willing to adapt and evolve, to build strong relationships, and to take care of yourself.
How to Create a Side Hustle
Starting a side hustle can be a great way to supplement your income and explore new opportunities. However, it can be difficult to know where to begin. Fortunately, there are many resources available that can help guide you through the process.
One such resource is Start A Side Hustle: The Key Guide, which offers a comprehensive guide on how to start a side hustle. It covers everything from identifying your skills and interests to finding a profitable niche, building a website, and more.
The resource is designed to help you turn your passion into a profitable side hustle, whether you're looking to start a creative business or simply earn some extra cash on the side. It's a great resource for anyone who wants to learn how to start a side hustle and make it a success in no time.
Happy new week guys!