Why You Should Embrace a Business Mindset as a Creative — #CBP006
You should approach your work as an entrepreneur, not just as a creative individual.
Creative Inspiration:
Picture this.
You've been a freelance writer for a few years and built up a solid client base.
You love the creative aspect of your work, but the business side of things has always been a struggle.
You tend to undercharge for your services.
And you've had trouble with clients who don't pay on time.
You often wonder if you should just get a "real" job.
One day, you receive an email from a potential client interested in working with you.
The client is a big name in your industry.
And the project could be a major opportunity for you.
But as you read through the email, you realize the project is more complex than anything you've ever done.
The client is asking for a detailed proposal, and they want to know how you plan to measure the project's success.
You feel a sense of panic.
You don't know how to write a proposal.
And you've never considered measuring your work's success.
What if you mess this up?
What if you're not cut out for this?
But what if you could find a way to turn this around?
What if you could change your mindset to execute this project?
Creative Implementation:
This is where a business mindset comes in. When you have a business mindset, you approach your work as a creative entrepreneur, not just as a creative individual. You understand the importance of things like contracts, marketing, and sales, and you know how to protect your work while still making a profit.
So, why should you embrace a business mindset as a creative? Here are five reasons:
Build a strong brand: A business mindset can help you develop a strong brand that sets you apart from your competition. By focusing on your unique value proposition, you can attract the right clients and build a loyal following
Streamline your processes: By embracing a business mindset, you can identify areas of your workflow that are inefficient or time-consuming. This can help you streamline your processes and focus more on the creative work you love.
Develop a growth mindset: A business mindset can help you develop a growth mindset that allows you to embrace challenges and learn from failures. By viewing setbacks as opportunities for growth, you can build resilience and keep pushing yourself to achieve your goals. You can also set realistic, measurable goals that keep you on track and help you achieve long-term success.
Protect your work: When you have a business mindset, you understand the importance of protecting your creative output. You know how to negotiate contracts, protect your intellectual property, and create legal agreements that benefit you and your clients.
Create financial stability: Finally, a business mindset helps you create financial stability by turning your creative passion into a sustainable business. You know how to set prices that reflect your work's value, create multiple income streams, and manage your finances effectively.
To put it all together, it's time to embrace a business mindset. Don't be afraid to learn about the business side of creativity - it will only help you in the long run.
Think about business. Read books that inspire you to open your business mindset. Listen to podcasts about that talk business, too.
Combining your passion with a strategic approach to your work can help you achieve greater success and fulfillment in your career.